Major League Baseball Extends Partnership with Sportradar For 7 More Years

It's partnered with some of our best sports betting sites the the biggest professional sports leagues in the world. And, in an exciting announcement, its extended its deal with one of those sports leagues.

Sportradar, a Swiss-based global sports technology company founded in 2001, has expanded its partnership with Major League Baseball (MLB) until 2032. 

The original partnership between MLB and Sportradar began in 2014. Since then, Sportradar has continuously provided the sports league with integrity services, including its Universal Fraud Detection System (UFDS), which monitors global betting activity and offers investigative and educational support. Most recently, Sportradar’s Synergy Sports Coaching & Scouting service has also provided MLB with top-of-the-range sports performance analysis of its league and subsequent 30 clubs. 

New deal

Under the terms of the new deal, MLB will have an equity stake in Sportradar, and Sportradar will gain exclusive rights to distribute MLB’s latency data, media content—including Starcast Data—and audiovisual content throughout its global clientele, which boasts 800 sportsbook clients and 900 media companies. 

“We are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together. Our collaboration is not only about leveraging cutting-edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game. By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow,” said Carsten Koerl, Chief Executive Officer at  Sportradar. 

In addition to distributing content and providing integrity services, Sportradar will collaborate with MLB to create a range of AI-driven products powered by player tracking data, producing a more personalized fan experience. 

“Sportradar has been a great partner to MLB, particularly helping us navigate the legalization and continued evolution of the global sports betting landscape. Over the course of our partnership, Sportradar has consistently developed great products utilizing MLB’s best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally,” added Kenny Gersh, MLB Executive Vice President for Media & Business Development.

MLB Umpire Pat Hoberg fired for gambling violation

In recent news, MLB announced last week that the Commissioner of Baseball, Robert Manfred, upheld the appeal process regarding umpire Pat Hoberg to terminate his employment. 

In June 2024, MLB issued a penalty to Hoberg for a potential violation of its sports betting policies. Since then, it has become known that the former umpire shared sports betting accounts with a professional poker player and friend, who made several bets on the sport.