Kendrick Lamar Wins Grammy Ahead of 2025 Super Bowl Performance
Props surround the 2025 Super Bowl halftime show are a bit play for our best sports betting sites. It's been an exciting leadup to the Big Game for the man headlining the show.
Award-winning rapper and hip-hop artist Kendrick Lamar is set to perform at the 2025 Super Bowl halftime show alongside fellow R&B singer SZA. Ahead of this, Lamar picked up a Grammy for Song of the Year award with “Not Like Us.” He picked up an additional four trophies at the awards ceremony.
Super Bowl LIX opens in New Orleans on February 9, at 18:30 ET, with the Kansas City Chiefs facing off against the Philadelphia Eagles. Lamar’s performance is estimated to begin between 19:45 and 20:30, depending on how long the first half of the Super Bowl takes.
This year will be Lamar’s second time at a Super Bowl halftime show. He previously appeared in 2022 with Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige.
The Lamar halftime performance will attract attention from fans and bettors alike, with plenty of Super Bowl Halftime prop bets for the performance popping up at our best Super Bowl betting sites. Those include the first song and who will join Lamar on stage.
No financial compensation
Looking at the list of renowned artists who have performed at the Super Bowl halftime show, including Michael Jackson and Prince, one might expect the artists to receive financial compensation proportional to the size of the show and event.
However, Super Bowl halftime artists typically receive no financial compensation. The NFL covers show expenses and travel costs and pays the halftime performers’ union scale, but the actual compensation comes in the shape of exposure.
Today, over 100 million viewers worldwide often see the halftime show. The performance is considered an advertisement for the artist, as it may drive sales of music and event tickets later in the artist’s career.
Multiple artists have reported a surge in sales and streams on music platforms after their performance, from percentage increases in streams of over 600% to skyrocketing album and song sales. It is expected that Lamar will experience similar results.
Lamar’s rise to fame
His debut album Section.80 was released in 2011, and shortly after, he signed with Aftermath Entertainment and Interscope Records. His career took off with his second album, Good Kid, M.A.A.D. City, which went triple platinum and earned Lamar seven Grammy Award nominations. He has sold over 7.5 million albums in the United States alone. His most-sold album to date is DAMN. from 2017, which sold over 4 million copies worldwide. His most recent album, GNX, was his fifth album to reach No. 1 on the Billboard 200 chart.
Lamar’s awards include 57 Grammy Awards nominations—of which he has won 17—the Pulitzer Prize for Music with his album DAMN., and in 2019, a nomination for an Academy Award for Best Original Song with “All the Stars,” which features SZA, with whom Lamar will be performing at the Super Bowl.
