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IC360 Partners with the PGA of America

Ziv Chen

Last Updated: April 24, 2025 12:08 PM EDT • 1 min 35 sec read.

IC360 Partners with the PGA of America
Pictured: The PGA Tour logo sign is shown at the PGA Tour Grill. Photo by Corey Perrine / Florida Times-Union / USA TODAY NETWORK via Imagn Images.

Integrity and compliance technology provider IC360 has partnered with the PGA of America. IC360 will provide the PGA with real-time alerts on all types of wagering activity, flagging suspicious activity. 

The agreement will also grant the PGA of America access to IC360’s ProhiBet technology, which prevents bettors from wagering on prohibited markets through encryption technology and by promoting partnerships IC360 has with sports organizations worldwide. ProhiBet won the Responsible Gaming Award for 2024 at the American Gambling Awards.

“The PGA of America is a partner that shares the same vision of integrity and fairness in competition, which we promote and aim to protect. It is a privilege to provide this organization with our world-class technology and service, as they continue to showcase excellence in their commitment to integrity and their culture,” said IC360 Co-CEO Scott Sadin.

The partnership will also provide the PGA of America with access to IC360’s advisory team, which provides consultations on sports betting compliance in different regulatory markets. Each U.S. state has different sports betting requirements that our best sports betting sites and leagues must comply with. 

"We are excited to partner with IC360, a leader in regulatory technology for sports betting and gaming. "This collaboration underscores our commitment to maintaining the highest integrity standards within golf by integrating IC360's cutting-edge Integrity Monitoring technology and the innovative ProhiBet solution. By leveraging IC360's expert Advisory Team, we gain invaluable insights as we navigate the sports wagering landscape,” commented Chief Commercial and Philanthropy Officer for the PGA of America, Jeff Price. 

PGA Expanding its betting presence

The PGA of America is one of the world’s largest independent sporting organizations, with nearly 30,000 members. The PGA of America organizes and hosts numerous championships and events, including major competitions such as the PGA Championship and the Ryder Cup. 

Partnering with IC360 is not the only move the organization has made in 2025 to improve its relationship with the online sports betting industry. In January, the PGA Tour and ESPN BET owner PENN Entertainment, partnered to launch a live streaming service of events on ESPN+.

The first stream went live on Feb. 6 at the WM Phoenix Open. In 2025, these live streams will feature betting analysis and key data throughout FedEx Cup events and other PGA Tour events. The first partnership between ESPN BET and the PGA Tour dates back to May 2024. 

Those streams will now fit compliance protocols in the US with greater scrutiny thanks to the PGA’s agreement with IC360.

Written By:
Ziv Chen
Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.