Bet99 Review

BET99 Sportsbook Review

BET99 hasn’t been around long, but it has left a significant stamp on the Ontario sports betting market thanks to an aggressive advertising campaign featuring some heavy hitters in the Canadian sports space.

If only the company had put as much attention and resources into its betting product. While BET99 offers a user-friendly interface, vastly improved odds, and a wide array of sports markets, this operator still has some catching up to do. They finally released a dedicated mobile app in October 2023, which helps their standing a lot.

BET99 Quick Facts

BET99 Locations

BET99 is live and legal in Ontario, having been approved by the Alcohol and Gaming Commission of Ontario and iGaming Ontario.

Sports Leagues to Bet On

BET99 goes the extra mile to ensure that sports bettors with vast wagering interests are served. They feature all major leagues and those with a Canadian slant like the CFL and MLS.

NFL Betting

BET99 offers a wide range of betting options for NFL wagers, including moneylines, spreads, totals, quarter- and half-specific betting options, in-game wagers, and a decent selection of player props each Sunday during the season. The main odds markets are in line with the rest of the industry (more on this later), while their player props are actually slightly above average.

NBA Betting

There’s no shortage of betting options for the NBA fans, as BET99 offers moneyline, spread, and total plays for every game on the schedule. You can also wager on quarterly or halftime options and daily player props. The latter category is of particular interest to most NBA bettors – and BET99 comes through with a healthy selection of markets (and strong odds to match).

College Football

If it’s NCAA football markets you seek, you’ve come to the right place. BET99 offers moneyline, spread, and total plays for most Division I games on any given Saturday during the season, along with a large assortment of quarter-by-quarter or halftime plays. You can also wager on team props, though player props aren’t available.

College Basketball

While you won’t see as robust a market for NCAA basketball as you would find on larger sites like FanDuel or DraftKings, BET99 does have a presence here. Marquee games during the regular season are covered, while BET99 follows the lead of most Ontario sportsbooks by ramping up the betting markets ahead of March Madness.

NHL Betting

BET99 does well to appeal to the puckheads that preside in Canada’s most populous province, offering a healthy number of hockey markets every day during the season and into the Stanley Cup playoffs. In addition to moneyline, puckline, and total plays, bettors have access to two-way team and player props, along with period-specific betting markets.

MLB Betting

How do you make a summer afternoon even better? By firing up your BET99 account and placing some baseball wagers. BET99 offers comprehensive MLB markets for pre-game bets (moneyline, runline, total) and in-game action (five innings moneyline/run line, player props, team props). BET99's player props are plentiful, and the quality of odds is decent overall.

Other Sports Leagues

BET99 has a solid esports foundation – one of the best in Ontario. Bettors will find markets across every major esports competition, including Call of Duty, Counter-Strike Global Offensive, Dota 2, League of Legends, and Valorant, among others.

BET99 also offers MMA, soccer, tennis, golf, boxing, and motorsports. They also provide odds for more popular global sports like cricket and rugby, but the available markets for these sports are scarce.

Online Betting Experience

There’s nothing revolutionary about how BET99 lays out its desktop and mobile web design. Sports menus on the left, betslip and list of popular wagers on the right, and markets in the middle. Live betting options are featured prominently 

BET99 did launch a mobile app for iOS and Android in October 2023. Although the app is relatively new, it's a big step up for BET99 in their mission to compete in the crowded Canadian betting landscape.

Website Experience

Bettors can easily select which sports they’d like to scan and can even build their list via checkboxes of which markets within each sport they would prefer to see (thereby eliminating the need to scroll through unwanted clutter).

The problem with BET99’s interface is that moving from sport to sport can sometimes take a while. And before long, you’ll probably get tired of seeing one spinning circle after another when trying to do simple navigation. A little speed goes a long way in sports betting. Luckily, BET99 has made major improvements in this area and even released a slick mobile app to help bettors find their picks faster.

Mobile Betting and Betting App

BET99 released its dedicated mobile app in October 2023. Like most competing apps, you can find it on both the Apple App Store and Google Play Store. The general user consensus is that the BET99 app is a huge improvement on the sportsbook experience. It currently holds a 4.9/5.0 rating on the App Store and 4.7/5.0 on Google Play. 

The app offers all the same betting markets and promotions as the desktop site, just organized and presented in a much more efficient manner. 

Live Betting

You can access live odds by selecting “In Play” in the top-left area of the page or app. There, all in-game betting options are sorted by sport; you can also add games or leagues to a “Favourites” tab so you can keep the events you’re most interested in together in one spot.

Once you click into an event, it will display its live odds library in the middle of your screen, with alternate live betting opportunities to the left and a “virtual field” to the right where you can track the results as they happen. BET99 offers a wide range of live betting opportunities, satisfying those who like the in-game experience.

The site’s live streaming options now include ATP/ATP Challenger tennis, ITF Tennis, Table tennis, and certain soccer games. 

Casino, Poker, & Other Gaming Options

BET99 provides plenty of alternate gambling opportunities. The Casino tab along the top menu will take you to a master list of gaming options, with many sortable menus to help you find exactly the kind of game you seek. 

The Live Casino tab takes players into BET99’s list of live table games, featuring nearly 60 live blackjack dealers, more than 20 roulette tables, and well over a dozen Baccarat options. There’s also a Hold ‘Em table, though that’s the extent of BET99’s foray into the popular card game.

Players also have access to Bingo (also featured along the top nav menu), featuring entries as low as two cents per game.

BET99 History

BET99 was founded in 2019 and is owned by BQC Consulting, headquartered in Zug, Switzerland, and is a subsidiary of Toronto-based Sports Venture Holdings, Inc.

BET99 has been a part of the Canadian gaming landscape since 2019 and has enlisted the help of some well-known Canadian athletes in an effort to win over a larger portion of the betting population. 

Sports Venture Holdings also made a significant move ahead of becoming part of Ontario’s regulated sports betting space, entering into a merger with Kings Entertainment Group in late May 2022. The deal is subject to terms and conditions.

In October 2023, BET99 released their long awaited mobile app, to much celebration from its user base. 

Customer Ratings & Reputation

Let’s start with the positives. BET99 has one of the most formidable prop betting markets in the Canadian sports betting climate, providing dozens of player and team prop options for most major sporting events and allowing players to bet on both ways of many props.

It also worth noting that BET99 has taken major strides to improve the quality of its odds, which were once among the worst in the province. BET99 used to load up to 20 cents of additional juice onto some of its secondary sport lines, and up to 30 cents on prop markets. This is no longer the case – and BET99 deserves full credit for making that change.

Customer Service

The BET99 Live Chat service is available 24 hours a day, seven days a week – and the customer service agents are pretty helpful, answering questions straightforwardly. You’re not left waiting long, either, which is a nice touch.

Sports bettors also have an email option; responses are usually provided 24-to-48 hours from when the email query is sent. You can also try to reach out via Twitter (@BET99Sportsbook). Help is offered across all channels in both English and French.

BET99 Contact

• 24/7 Live Chat
• Email: [email protected]
• Twitter: @BET99Sportsbook

BET99 Legal Betting

BET99 is regulated in Ontario by the Alcohol and Gaming Commission of Ontario and iGaming Ontario.

Responsible Gambling

Here's a list of recommended responsible gambling resources available to BET99 Ontario players:

• ResponsibleGambling.org: The Responsible Gambling Council (RGC) is a respected, independent non-profit organization. They have been a leader in preventing problem gambling in Canada and globally for more than 35 years. Operators in Ontario are required to register with RGC to operate in the province.
• ConnexOntario: ConnexOntario provides service information for people experiencing problems with gambling, drugs, alcohol, or mental health. Helpful, supportive system navigation specialists answer all calls, emails, or web chat requests 24/7. Call 1-866-531-2600 for more info.
• BeGambleAware.org: offers free, confidential help and support to anyone worried about gambling for themselves or others.
• Gambling Therapy: a global service provided by Gordon Moody offering free emotional support and advice to anyone affected by gambling.

Why Choose BET99?

To be fair, there’s a lot to like here. From the sheer number of sports offered (including a veritable buffet of eSports markets) to the ease with which bettors can place their wagers to the much-improved odds, BET99 clearly cares about giving its customers a memorable experience.

That said, there are a few smaller issues that warrant mentioning. Their mobile website can be a bit sluggish at times, but the new smartphone app solves a lot of those issues. The availability of live-streaming is a great perk for BET99 users, especially tennis fans. 

BET99's star power has put it squarely on the radar of many first-time Ontario bettors – but the overall product could use a bit more of a superstar touch.